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Culture + Brand Strategy
I had the very good fortune of being among my people this past week. Really among them, in the flesh. It’s easy to take zoom meetings from my desk all day long and think I’m putting myself out there, but I haven’t really put myself out in the physical world in a while. I’ve been busy raising three children and two businesses, and insulating myself from the friction-ful events that make magic. That kind of magic requires unstructured time that I am finally regaining.
Brands get lucky once, maybe twice every generation, when the rules of status change and social equity is suddenly up for grabs. Our Concept Bureau Senior Strategist Zach Lamb believes
Share on twitter Share on facebook Share on linkedin The nature of celebrity culture has changed in recent years, most notably with the rise of the influencer brand. But why
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