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Culture + Brand Strategy
Six years ago, I shared my 16 Rules of Brand Strategy, a list of tenets to build or test your company’s strategy. That article went viral and is still referenced today more than any of my other pieces. But consumers and culture have changed a great deal, so it’s time to write some new rules.
Consider the original 16 rules to be the cost of entry. They are now the baseline requirement for brand building. This new and revamped list is how you build on that foundation and level up to greatness.
Share on twitter Share on facebook Share on linkedin For the fourth and final episode in our series on Systems In Flux, we’re talking about seemingly new emerging forms of
Share on twitter Share on facebook Share on linkedin Times of uncertainty have a way of revealing the mindset of a society, and today’s imminent threats – from COVID-19 to
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