Menu
Culture + Brand Strategy
What to do when conversion becomes a moral dilemma — When Ozempic was first becoming a household name last year, the public discourse around semaglutides took on a predictable pattern.
First there was concern about its safety, then skepticism of its effectiveness, and finally the conversation landed on the question of its morality. Was it immoral for obese people to “cheat” and use semaglutides to shed extra weight?
Brands get lucky once, maybe twice every generation, when the rules of status change and social equity is suddenly up for grabs. Our Concept Bureau Senior Strategist Zach Lamb believes
Share on twitter Share on facebook Share on linkedin The nature of celebrity culture has changed in recent years, most notably with the rise of the influencer brand. But why
Join over 20,000 strategic thinkers.
