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Culture + Brand Strategy
Things have been getting weird lately. I’m not talking about “shock value weird” or “gross weird”. I’m talking about the kind of weirdness we feel when we’re forced to embrace contradictions, and contradictions are starting to show up everywhere.
Brands get lucky once, maybe twice every generation, when the rules of status change and social equity is suddenly up for grabs. Our Concept Bureau Senior Strategist Zach Lamb believes
Share on twitter Share on facebook Share on linkedin The nature of celebrity culture has changed in recent years, most notably with the rise of the influencer brand. But why
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