Culture + Brand Strategy
You’ve seen the headlines. We don’t want to socialize anymore. There’s a loneliness epidemic. Americans have never spent this much time on their own, ever. We’re “exiting” shared society (my terminology). And now, allegedly, everyone is depressed and anxious.
Brands get lucky once, maybe twice every generation, when the rules of status change and social equity is suddenly up for grabs. Our Concept Bureau Senior Strategist Zach Lamb believes
Share on twitter Share on facebook Share on linkedin The nature of celebrity culture has changed in recent years, most notably with the rise of the influencer brand. But why
Join over 20,000 strategic thinkers.