Culture and Insights

Culture + Brand Strategy

I had the very good fortune of being among my people this past week. Really among them, in the flesh. It’s easy to take zoom meetings from my desk all day long and think I’m putting myself out there, but I haven’t really put myself out in the physical world in a while. I’ve been busy raising three children and two businesses, and insulating myself from the friction-ful events that make magic. That kind of magic requires unstructured time that I am finally regaining.

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Brand Strategy

Soft Models

In season 2 of Farmer Wants A Wife (essentially The Bachelor but with cowboys), Amy, a real-estate agent from New York, asks handsome Texas farmer Ty, “Does the country bring

Brand Strategy

Creating New Units of Culture

The ground of our cultural landscape is always moving, quietly and imperceptibly. Country music has taken decades to change in its sounds and stories. The designs of our buildings evolve

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