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On signaling behavior, moving the defaults and taking big swings For a few weeks during the Coronavirus’ spread across the United States, Americans all spoke the same language. Phrases like “flatten
Great strategists don’t ask who will win. They ask what the world will look like when the truths of today are false tomorrow.
Share on twitter Share on facebook Share on linkedin Rory Sutherland, author of ‘Alchemy’ and Vice Chairman of Ogilvy talks to us about psychological and branding techniques for managing behavior
