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Culture + Brand Strategy
We used to pass culture through objects. There was a time for many of us when a vinyl record, a luxury handbag or a Lisa Frank folder were relics that signaled “I am one of you.” They had singular meanings that everyone agreed upon, and appreciation of the object itself was at the center of the culture.
If your product is a community, or your community is beginning to become the product, you are already living in the future of Strong Ties. And in this future
Great strategists don’t ask who will win. They ask what the world will look like when the truths of today are false tomorrow.
Image credits clockwise from top left: Mihai Stefan, Carlos Arthur, Emil Vilsek, Erik Lucatero, Kyle Loftus, Almos Bechtold, Ethan Haddox, Ali Marel. How to radically change your brand’s relationship with the
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