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Culture + Brand Strategy
At the heart of every culturally impactful brand is a wager on what the next 5, 10 or 15 years will look like. Impactful brands make it their job to inch toward that vision in every single action they take.
The one thing humans can’t handle is chaos. It’s why the Soviet Union fell only to install Putin, and the brief moment of hope that was the Arab Spring
Great strategists don’t ask who will win. They ask what the world will look like when the truths of today are false tomorrow.
Share on twitter Share on facebook Share on linkedin Whether it’s brand, behavior, or culture, the more you dig into the systems that affect our lives the closer you’ll come
