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Culture + Brand Strategy
When Moonjuice was founded in 2011 by Amanda Chantal Bacon, it was easy for people (like myself) to dismiss it as out of touch branding. The company’s hero product, Sex Dust, was an adaptogen-laden powder that promised support for “your sex life, sexual arousal, or sexual performance” with a hefty price tag.
The covens have assembled: #witch has over 27 billion views on TikTok. Sales of Tarot cards have doubled in the last five years, and you can even buy “Wiccan
Great strategists don’t ask who will win. They ask what the world will look like when the truths of today are false tomorrow.
Brand strategy, at its core, is about predicting the future and then making that future a reality. The outsized benefits of brand live 3, 5, sometimes even 10 years
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