Culture + Brand Strategy
What is your deepest, most interesting secret? You don’t have to tell me, but maybe you’ve told ChatGPT about it or confided in Pi AI. Or perhaps you’ve sought advice on meal choices or entertainment options or asked for brunch outfit suggestions (🙋🏽♀️) from another AI offering. It’s not about what you asked or shared; what truly matters is the leap of faith you took. By interacting with AI, you embraced something recently unfamiliar to the masses, integrating it seamlessly into your everyday existence for tasks both trivial and transformative – and therein lies the user experience shift.
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Great strategists don’t ask who will win. They ask what the world will look like when the truths of today are false tomorrow.
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