Culture + Brand Strategy
Gone are the highfalutin ideals, goals, and visions that guided corporate social responsibility (CSR) since it became a strategic imperative in the early 2000’s. While initially innovative, it became easy for consumers to call this kind of CSR greenwashing, wokewashing, pinkwashing, etc. If you could name it, you could wash it.
Share on twitter Share on facebook Share on linkedin Cults make effective brands, and today, they’re all around us. We engage with them on some level every day, and cult
Share on twitter Share on facebook Share on linkedin Author and sociologist Tressie McMillan Cottom joins us for an intimate discussion on how the mechanics of the internet, social media,