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Culture + Brand Strategy
Brand strategy has been reduced to reaction.
We’ve replaced vision with vibes. We’ve mistaken trends for truths, and every trend demands an immediate response. AI, robotics, and ‘the algorithm’ mean signals are crossing everywhere and it’s making the future feel impossible to predict.
But it’s not technology that will decide the future.
It’s the hidden psychotechnologies of our world that will change everything.
Great strategists don’t ask who will win. They ask what the world will look like when the truths of today are false tomorrow.
Join over 20,000 strategic thinkers.
Join over 20,000 strategic thinkers.
