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Culture + Brand Strategy
At the heart of every culturally impactful brand is a wager on what the next 5, 10 or 15 years will look like. Impactful brands make it their job to inch toward that vision in every single action they take.
The one thing humans can’t handle is chaos. It’s why the Soviet Union fell only to install Putin, and the brief moment of hope that was the Arab Spring
[Photo by rawpixel on Unsplash] The only rules worth following are the ones you write yourself. Very few companies understand the big idea behind their brand, if they even have one.
