Culture and Insights

Culture + Brand Strategy

How to create a high-performance information diet — In the business of strategy, you have to consume a lot of information. If you’re responsible for  charting the course of a business or brand, then you’re responsible for understanding the world it lives within. 

The most successful founders and investors are always the ones who are able to connect the dots before everyone else and cultivate high-conviction predictions of where the future is headed.  

READ MORE

Brand Strategy

Creating New Units of Culture

  The ground of our cultural landscape is always moving, quietly and imperceptibly. Country music has taken decades to change in its sounds and stories. The designs of our buildings

the 14 new rules of brand strategy
Brand Strategy

The 14 New Rules of Brand Strategy

  Six years ago, I shared my 16 Rules of Brand Strategy, a list of tenets to build or test your company’s strategy. That article went viral and is still

    Think With Us:

    Strategy In Your Inbox

    Think With Us:

    Strategy In Your Inbox

    Join over 20,000 strategic thinkers.