Culture and Insights

Culture + Brand Strategy

What to do when conversion becomes a moral dilemma — When Ozempic was first becoming a household name last year, the public discourse around semaglutides took on a predictable pattern.

First there was concern about its safety, then skepticism of its effectiveness, and finally the conversation landed on the question of its morality. Was it immoral for obese people to “cheat” and use semaglutides to shed extra weight?

READ MORE

Brand Strategy

In an AI World, Everyone Will Need to Come Home

You’ve seen the headlines. We don’t want to socialize anymore. There’s a loneliness epidemic. Americans have never spent this much time on their own, ever. We’re “exiting” shared society (my

Brand Strategy

Drawing Wisdom from the ‘Weird’

It’s hard not to be captivated the moment Jasper The Doll pops up on your TikTok For You page. The supposedly 22-year-old character lives in the shell of an unrecognizable

    Think With Us:

    Strategy In Your Inbox

    Think With Us:

    Strategy In Your Inbox

    Join over 20,000 strategic thinkers.