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Culture + Brand Strategy
Brand strategy has been reduced to reaction.
We’ve replaced vision with vibes. We’ve mistaken trends for truths, and every trend demands an immediate response. AI, robotics, and ‘the algorithm’ mean signals are crossing everywhere and it’s making the future feel impossible to predict.
But it’s not technology that will decide the future.
It’s the hidden psychotechnologies of our world that will change everything.
I have a hot take on why Halloween is taking over more and more of our lives. I think we’re using Halloween to explore our unprocessed grief as a culture.
When Moonjuice was founded in 2011 by Amanda Chantal Bacon, it was easy for people (like myself) to dismiss it as out of touch branding. The company’s hero product, Sex
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