Podcast

with Jasmine Bina

We believe if we can’t see it in our culture, then we can’t know it in the market.

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts.

We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”

From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.

Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world.

APRIL 28, 2021

18: SYSTEMS IN FLUX: A UNIFIED THEORY OF CULTURE, BRANDING, AND HUMAN BEHAVIOR

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For the third episode in our series on Systems In Flux, we’re talking about the invisible systems that make a culture tight or loose, relaxed or rigid. The culture in your state might be loose, while the overall culture of your country may be tight. The culture at your school may be relaxed, but at your fancy gym, is in fact quite rigid.  

insights in culture

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