Podcast

with Jasmine Bina

We believe if we can’t see it in our culture, then we can’t know it in the market.

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts.

We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”

From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.

Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world.

JUNE 15, 2021

20: OWNERSHIP ANXIETY, BRAND STORYTELLING, AND THE HUMAN CONDITION

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Have you ever stopped to think about what ownership means to us as a culture? Many of us see it as an artifact of the legal system or something that’s decided in courts. We believe it is a self-evident concept that lives outside of us and isn’t really part of who we are, but rather a set of rules that affects our mortgages and our car payments.

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