with Jasmine Bina

We believe if we can’t see it in our culture, then we can’t know it in the market.

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts.

We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”

From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.

Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world.

From the way we create our identities and manage our health, to the way we employ therapy-speak at work and vote in elections, it’s apparent that people are increasingly being guided by feelings and intuition in places where they may have once relied on reasoning or ideology. This new form of intuitive, noetic knowing is changing how people move through the world, and how brands can speak to them.

insights in culture

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