with Jasmine Bina

We believe if we can’t see it in our culture, then we can’t know it in the market.

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts.

We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”

From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.

Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world.

Culture is moving from the self-indulgence of conspicuous consumption to the self-denial of “conspicuous commitment”: a new status code that will affect every premium and luxury brand. In this episode we speak with Concept Bureau Senior Strategist Zach Lamb about how and why conspicuous commitment is taking over, as well as an interview with author W. David Marx who sees status as still operating by the old rules of wealth, perhaps now more than ever.

insights in culture

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