with Jasmine Bina

We believe if we can’t see it in our culture, then we can’t know it in the market.

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts.

We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”

From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.

Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world.

NOVEMBER 8, 2021

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Cults make effective brands, and today, they’re all around us. We engage with them on some level every day, and cult experiences have come to define so much of who we are as a society that you have to ask, how did we get here?

insights in culture

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