Culture and Insights

Culture + Brand Strategy

Soft Models

In season 2 of Farmer Wants A Wife (essentially The Bachelor but with cowboys), Amy, a real-estate agent from New York, asks handsome Texas farmer Ty, “Does the country bring you peace?” and his confused reaction is telling. “I wouldn’t say that it brings me peace. I think it’s… I’m in a peaceful place. Just as much as, for you, being able to get out brings you peace, the city brings me excitement.”

Brand Strategy

Convergence Literacy & Brand Innovation

Brand Strategy

Brands & Outliers: The Distance Model of Status

Brand Strategy

Brands & Outliers: Sensemaking at the Extremes

Brand Strategy

Brands & Outliers: All of our fundamental institutions are in the exploration phase at once

Brand Strategy

Brands & Outliers: The Negativity Economy, Flatlining of Culture, and the Year AI Comes to Work

Brand Strategy

The Cultural Code of the Cool Old Guy

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