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Culture + Brand Strategy
Things have been getting weird lately. I’m not talking about “shock value weird” or “gross weird”. I’m talking about the kind of weirdness we feel when we’re forced to embrace contradictions, and contradictions are starting to show up everywhere.
In the business of strategy, you have to consume a lot of information. If you’re responsible for charting the course of a business or brand, then you’re responsible for understanding
Brands exist in the space between how people perceive themselves and how they behave. Our self-perceptions are the building blocks of our reality, and when the way we act doesn’t
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