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Culture + Brand Strategy
We are a culture surrounded by losses we haven’t yet processed. Things that are kind of dead but we won’t let them die completely.
So much so that we’ve had to create a whole new raft of words – like ghosting, breadcrumbing, blanding, airspaces, liminal spaces, requels and nostalgia bait – to hold what we refuse to bury.
Great strategists don’t ask who will win. They ask what the world will look like when the truths of today are false tomorrow.
Join over 20,000 strategic thinkers.
Join over 20,000 strategic thinkers.
