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Culture + Brand Strategy
Control is becoming the organizing principle of modern life, and the next engine of economic and cultural value.
But not all control is created equal.
Brands get lucky once, maybe twice every generation, when the rules of status change and social equity is suddenly up for grabs. Our Concept Bureau Senior Strategist Zach Lamb believes
Share on twitter Share on facebook Share on linkedin The nature of celebrity culture has changed in recent years, most notably with the rise of the influencer brand. But why
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