insights in culture

TLDR Strategy: The Perception Queries

There are two deceptively simple questions that will reveal a world of strategic opportunity for your brand.

They actually reveal a tremendous amount of information about the mindset of a company’s leadership team while posing a much more difficult challenge than most people realize.

Taken together, I like to call them the Perception Queries, and everyone can benefit from answering them.

You can use these queries to get laser focus on the direction of your brand strategy from the point you’re at today to where you need to be in 1, 3 and 5 years from now. I will show you the right and wrong way to answer the queries, how to best leverage these answers in your work, and how to unlock their deeper power.

Most importantly, they will prove valuable at every juncture in your company’s trajectory, especially when easy short term growth opportunities gently nudge you away from your ultimate long term vision.

Read the full case study on the Perception Queries, with examples, here.

Written By
Jasmine Bina​

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