Podcast

with Jasmine Bina

We believe if we can’t see it in our culture, then we can’t know it in the market.

Unseen Unknown is a brand and business strategy podcast about the hidden threads that connect even the most distant of cultural concepts.

We look at the emerging trends and behaviors that may be pointing to a deeper truth and ask the bigger question, “Why is society moving in this direction, and how can we apply it to business?”

From retail and consumerism to politics, gender, identity and values, there are patterns everywhere that illuminate a path forward for brands.

Your hosts, Jasmine Bina and Jean-Louis Rawlence, are brand strategists and futurists that explore these questions every day in their work for companies around the world.

DECEMBER 07, 2019

2:

Where Identity Meets Behavior

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The big question: how is a brand supposed to act during a pandemic? How can CEOs and brand owners serve their users in a meaningful way while still struggling to survive themselves? It’s a difficult situation that requires sensitivity, listening and an open mind. In this house episode, Jean-Louis and Jasmine survey the current brand landscape for examples of companies that are doing it

insights in culture

previously

July 18, 2020

previous

9:

How We Consume Fear in a Time of Crisis, and the Brands That Change the Story

July 18, 2020

9:

How We Consume Fear in a Time of Crisis, and the Brands That Change the Story

July 18, 2020

9:

How We Consume Fear in a Time of Crisis, and the Brands That Change the Story

July 18, 2020

9:

How We Consume Fear in a Time of Crisis, and the Brands That Change the Story

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