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Insight Download :

HOW TO BE DIFFERENT, NOT BETTER

Faster, cheaper, more convenient, longer list of features – these are all measures of being ‘better’, and better will always be a losing game for your brand. Look around and it’s not hard to see: a lot of superior product and service companies still lose to brands that dare to be different in their perspectives.

It’s not easy, but to be different is to expand your frame of reference, and that’s a paradigm shift very much worth exploring.

This report tells you how.

Free

What you’ll learn:

  • The hidden mental models and cultural systems that set the rules for our identities today, from biases and newly emerged norms to shifting value systems and tribalism
  • Over 30 powerful and relevant examples of how brands – big and small – have employed these rules to create new behaviors and markets
  • How each rule maps to a user’s sense of self, how that sense of self evolves with new information, and the external forces that threaten or support it
  • Step-by-step guides for how to uncover each rule of identity in your own audience, understand it within the context of your business, and use that dimension of identity to create a strong brand and better product
  • An intimate understanding of not just who your users are, but why they are – they cornerstone of every compelling brand strategy in our landscape today

we would love to get to know you:

Concept Bureau will blow your mind. Through their methodology of research, competitive analysis, extensive knowledge of culture, and overall smarts distilled the essence of our brand. They unearthed and discovered all the things that make our brand special. It’s a great feeling to have our brand be understood on such a deep level. This strategy puts us in a league all our own for the long term. Can’t recommend them enough.

Laura Glover
CEO, Daydreamer

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